Nusret Gökçe, widely known as “Salt Bae,” is famous primarily for a viral video from 2017 in which he theatrically sprinkled salt on a steak in a unique, flamboyant style that quickly became an internet meme[2][4]. The video, titled “Ottoman Steak,” garnered millions of views and introduced his memorable persona to audiences worldwide[2][1].
This viral moment catapulted Gökçe to international fame, earning him celebrity status and a massive social media following. The newfound attention helped him turn his small Istanbul steakhouse, Nusr-Et—opened in 2010 after years of honing his butchery and culinary skills in Turkey, Argentina, and the United States—into a global steakhouse empire[4][1][5]. Today, his luxury restaurants operate in major cities such as Mykonos, London, Dubai, New York, and many others, frequently attracting athletes, musicians, actors, and global A-listers[1][6].
Gökçe’s signature technique—dropping salt from his fingertips to his forearm before letting it fall onto the dish—has become emblematic of his brand[2][4]. This, along with his charismatic presence and showmanship in the kitchen, solidified his reputation not only as a chef and butcher but also as a pop culture phenomenon. Stars like Bruno Mars, Rihanna, and Leonardo DiCaprio have publicized their visits to his restaurants, further boosting his popularity[4].
Beyond his viral fame and celebrity clientele, Gökçe is admired for his journey from humble beginnings as a butcher’s apprentice to an internationally recognized restaurateur and entrepreneur, illustrating a story of hard work, ambition, and savvy use of digital media[6][7].
References
- [1] Nusret Gökçe – sw.vip
- [2] Nusret Gökçe – Simple English Wikipedia
- [4] Whatever Happened To Salt Bae? – Mashed
- [5] Salt Bae (Chef) Age, Wife, Family, Biography & More – StarsUnfolded
- [6] Nusret Gökçe talks about being a chef, butcher, and restaurateur in the digital age – Digital Journal
- [7] How Salt Bae became the Meat King – from Rags to Millionaire (YouTube)