Ryan Kaji is famous for being the face of the YouTube channel “Ryan’s World” (formerly “Ryan ToysReview”), where he reviews and unboxes toys, shares fun challenges, and posts educational content geared toward children[1]. He began his YouTube journey at the age of three in 2015, when his parents started filming him unboxing toys and sharing his genuine excitement and reactions. This relatable style resonated with millions of viewers, quickly turning Ryan into a household name among kids and parents globally[3].
The success of “Ryan’s World” is driven by Ryan’s natural curiosity and authenticity, which captivated a young audience eager to see new toys and activities. His channel rapidly grew in popularity, amassing over 37 million subscribers and earning billions of views on his videos. The content has diversified over time to include DIY science experiments, educational segments, family vlogs, and fun challenges, expanding the appeal beyond simple toy reviews[1].
Ryan’s brand extended far beyond YouTube. His family signed deals with media and merchandise companies, such as PocketWatch, leading to TV shows (“Ryan’s Mystery Playdate” on Nickelodeon), mobile games (like “Tag with Ryan”), branded toys and clothing, and even licensing for hundreds of products in major retailers. Marketing and merchandise sales have generated enormous revenue for the family, with Ryan consistently ranking among the highest-earning YouTubers in the world[4]. The Ryan’s World brand has grown into a children’s media empire, with his name and likeness licensed on products worldwide, generating an estimated net worth of around $100 million as of 2024[1].
In summary, Ryan Kaji is famous for revolutionizing the toy review genre on YouTube, creating a kid-friendly channel that has expanded into a global brand with a massive following and significant commercial success[1].